My approach to content development and strategy involves thinking in terms of the larger brand experience platform, which might include any (or all) of the following: website, brick and mortar, newsletters, social media, events, programs, basically all consumer points of engagement with your brand.

Here are three areas that are essential in creating a brand that is both compelling and consistent:

Product Messaging

We all know first impressions are everything. I will evaluate all of your primary customer interactions for effectiveness and personality. Websites, newsletters, social media and beyond. The goal here is to ensure that there is a common, engaging message that accurately reflects the experience of your brand.

Lifestyle Content Development

The key to being competitive is relevancy. You want your customer to feel an emotional connection to your brand. We will work together to analyze customer data in order to generate consistent and targeted lifestyle content that really speaks to your audience.

Experiential Marketing

The brands that truly captivate are the ones that engage on a deeper level. We will work together to develop experiential marketing ideas that will inspire and delight. Curated cultural opportunities, well-being programs that are results-driven, and any number of ways to create a more personalized experience.

I am also happy to create a customized content plan to fit your individual needs.

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“I had the distinct pleasure of working with Shelley Huber. I remember her passion for delivering dynamic online experiences for LHW customers.” – Jon D. Londeen | Senior Vice President Distribution and Reservations Mangement at The Leading Hotels of the World, Ltd.